In September 2021, Mobility Outlook held a panel discussion called “Unravelling the luxury vehicle market potential” on day two of its event. Amit Garg, Director, Shiva Group, joined Santosh Iyer, VP (Sales & Marketing), Mercedes-Benz India, and Utkarsh Singhania, Director, Titania Autobike. Avik Chattopadhyay, Co-Founder, Expereal, moderated the session.
Key points.
Amit Garg: customers had moved to higher ticket sizes, from cars costing ₹60–70 lakh to cars costing over ₹1 crore.
Santosh Iyer: business professionals were now travelling by road rather than taking flights, so the need for personal mobility had grown, and demand was higher than supply.
Utkarsh Singhania: moving the marketing budget from conventional to digital channels helped reach a wider area and more customers.
Avik Chattopadhyay: the customer experience should be omnichannel, and owning a luxury car is now part of the journey rather than the destination.
These points are from Mobility Outlook’s summary of the session.
Watch the panel.
Mobility Outlook on YouTube, 29 September 2021: Panel discussion on Unravelling the luxury vehicle market potential
About Shiva Group
Shiva Group is a family-owned automotive retail group with a legacy since 1928 and in automotive retail since 1972. Headquartered in Delhi NCR, the Group is an authorised sales and service partner for nine brands across two-wheelers, cars and SUVs, and commercial vehicles — Bajaj, Chetak, KTM, Triumph, Mahindra, Land Rover, MG Select, Bajaj Three-Wheelers and Mahindra Commercial — with a network across Delhi NCR and North India.
