MG SELECT, the luxury retail channel of JSW MG Motor India, has announced the inauguration of its dealer partners’ experience centres as part of its first phase of expansion. Shiva Motocorp, part of Shiva Group, is the partner for Delhi.
The centres are designed to feel like art galleries, with the cars at the centre of a minimal, bold space. LED screens, commissioned art and augmented reality features are built around the vehicles.
What customers can do.
Customers can visit the experience centres to pre-reserve the MG Cyberster roadster and the MG M9 luxury MPV. The Delhi centre in Mohan Cooperative Industrial Area was formally inaugurated in July 2025.
In the news.
JSW MG Motor India, 17 June 2025: MG SELECT Inaugurates 12 Experience Centres across India; To Redefine Luxury Car Buying Experience
About Shiva Group
Shiva Group is a family-owned automotive retail group with a legacy since 1928 and in automotive retail since 1972. Headquartered in Delhi NCR, the Group is an authorised sales and service partner for nine brands across two-wheelers, cars and SUVs, and commercial vehicles — Bajaj, Chetak, KTM, Triumph, Mahindra, Land Rover, MG Select, Bajaj Three-Wheelers and Mahindra Commercial — with a network across Delhi NCR and North India. [CONFIRM: network figure, registered name and website.]
