ETAuto: how Shiva Motocorp cut costs with solar power and digital marketing

In 2019, when many dealers were under financial pressure, ETAuto asked several of them how they were keeping costs under control. Amit Garg described the steps Shiva Motocorp had taken.

What Shiva Motocorp changed.

• Solar power: using solar energy at its dealerships.

• Marketing: moving away from expensive print advertising to digital marketing.

• Running costs: cutting recurring operating costs across the business.

In the news.

• ETAuto, 2019: Having financial crunch? Here is how some auto dealers are managing costs